About me
Product Design Through the Lens of Human Behavior & Cognitive Psychology
My Impact Across projects
Reduced processing time by 35-42% across insurance platforms
Decreased manual data entry by up to 80% through workflow optimization
Improved stakeholder alignment by implementing collaborative design processes
Shortened time-to-market by 30% through efficient design-to-development handoff
They trusted me
Case Studies
Final UI Shots
Side Projects
My ex-coworkers about our collaboration
I am delighted to recommend Katy as a top-notch UX & product specialist. I had the privilege of working with her on strategic, tactical and operational levels in Masterplan as the Mobile Engineering Lead and later the Head of Product. As product specialist, her skills and expertise never failed to impress me. Katy is an incredibly talented and dedicated professional who consistently delivers outstanding results both as an individual contributor and team member.
Peter Kaleta
Head of Product / Software Developer @ Masterplan.com
I had the privilege to work together with Katy in the same Product and Scrum Team. Not only does Katy possess a very sharp mind, always asking the right questions and displaying a deep understanding of user research and user-centric design, but she's also very easy and fun to work with. I was constantly amazed by her fast thinking and her ability to connect the different dots between the product, the user needs and the technical aspects. I've always really really enjoyed working with her and it would be an honour if our path crossed again!
Corinne Ruckstuhl
Product Manager @ Locatee
I had the pleasure of working with Katy at Locatee where Katy was instrumental in building up the design team, establishing a much-needed design system for our core product. Katy was an active and engaged member of the product trio; designing and running experiments with our users to test our product hypothesis. I'd highly recommend Katy for any product-led, customer centric organisations!
Hitesh Sawlani
Product Manager @ Locatee
I had the pleasure to work in a remote UX team led by Katy. She is one of the most impressive professionals I’ve ever worked with. Her UX expertise and her dedication to team members are remarkable. What impressed me the most was her ability to take care of the design details without losing sight of the larger business context. Under her guidance, I gained a variety of useful skills. Any organization would be lucky to work with Katy.
Aga Kaim
UX Researcher @ Masterplan
Experience
Senior UX Designer
Lifeware SA • Contract, Full-time
Selected UX & UI projects • 2023-2025
Zurich Insurance
Insurance Broker Portal - end-to-end design
Quoting System - end-to-end design
Foyer Global Health
Back-office & Customer Portals Redesign
Wealins • Wealth Insurance
Sales Broker Portal end-to-end design
Notes & meetings management - workflow optimisation
Concordia • Life Insurance
Back-office system redesign
Turtleneck • Term Life Insurance
Significant UX & UI sales funnel improvements
Customer Portal UX & UI redesign
BeautyProtect • Cosmetic Surgery Insurance
Sales Funnel UX optimisation
Landing page & value proposition optimisation
Education
Master of Psychology • MSc
SWPS University • Poland
2025
Design Management • Postgr.
SWPS University • Poland
2018
Medical Engineering • BE
Gdansk University of Technology • Poland
2017
Tools
Hard skills
Digital Psychology Newsletter
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